Meaning Hunting and Weetalime

A lot of success in life is predicted by how successfully you can predict the future.  And even if you can’t really predict the future – a lot of fun can be had by attempting it.

I predicted the World wide sensation that is Weetalime years back – “weetabix, with a squeeze of lime”, they said, “you must be mad” they said – but then along came Colin Farrell with his brown sauce in tea and suddenly the world of ordinary food with a little tweak opened up.  Fast forward seven years and I can exclusively reveal that Weetabix have developed a cereal with the lime ready embedded, milk activated, to satisfy those crazy morning taste buds, while shops all over Ireland have run out of fresh lime while trying to keep up with the trend.

How do I do it, you ask, how do I know what’s coming down the track years before anyone else has even heard of it?  Well you know – I think I owe a lot to my writing – and in particular to mindfulness when writing.  Seeking meaning in the world naturally opens your eyes to the way things are going.  Two writers during my radio show years encapsulated this perfectly – Mia Gallagher once said to me “You look for what’s going on, then you look for what’s really going on” the deeper meaning – what’s going on beyond the surface actions that you see – is usually pretty interesting, and more important possibly than the noise at the top.

The other one was Peter Sheahan – who said that in order to write – and this was his method – but you basically need to submerge yourself in the scene – ie as if you’re dunking yourself in a swimming pool that is the moment, make it viscous, make yourself be stuck there, and that way you capture it, and find the deeper meaning. 

These wise words from both writers I think have stood me in good stead, or at least they would if I would only sit down and follow them. But anyway – yeah, lime on your Weetabix, check it out.